The single cheapest automation in trades marketing, and the one that stops leads from walking to the next company on the list.
You are on the tools. The phone rings out. The homeowner does not leave a voicemail, because almost nobody does anymore. They call the next company, that company answers, and a job you never knew about is gone.
A simple automation attached to your existing business number. When a call goes unanswered, the caller instantly receives a text: “Sorry we missed you, this is [your company]. What do you need done?” That is the whole trick. The homeowner replies by text, and the conversation is alive instead of dead in voicemail.
Because the person calling has a problem right now, and their goal is to get a response, not to make a phone call. A fast text satisfies that completely. Most callers reply, and you answer between tasks from the truck. It runs around the clock, which matters because evenings and weekends are when the highest-value emergency calls come in. We covered that pattern in the 9:14 PM problem.
This is the best value-for-money automation we install. If it saves one booked job a month, it has paid for itself several times over, and for most trades it saves more than one. It is also the fastest piece of the system to launch, typically live within a week. See how it fits into the full setup on the missed-call text-back page, or read how it runs day-to-day for RochePoint Property Care.
Wondering how many calls you are missing right now? Most owners guess low. The free audit can tell you.
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