RochePoint Property Care: from word of mouth to a lead engine

The problem

RochePoint Property Care does exterior cleaning across the North Shore: pressure washing, house washing, gutters, roofs and windows. The work was excellent and referrals kept the crew busy in peak season. But almost every job came through word of mouth.

That meant three problems. Quiet months were unpredictable. Homeowners who searched Google for exterior cleaning in North Vancouver found competitors first. And when the owner was on the wand and missed a call, that lead usually never called back.

This is the exact pattern we see across BC trades: the quality of the work and the strength of the online presence have almost nothing to do with each other.

What we built

RochePoint runs the complete Westwind system. Four pieces, working together:

1. Google Business Profile rebuild. Correct categories, every service listed with real descriptions, accurate service area, and fresh job photos posted regularly. This is the listing homeowners actually see first, so it came first. How our profile service works.

2. Google Ads on high-intent searches. Campaigns aimed at searches like pressure washing and house washing in North and West Vancouver, with every click landing on a fast page built to produce a call or quote request. How our ads service works.

3. Review automation. After each finished job, the customer gets a friendly text with a one-tap link to leave a Google review, plus one polite reminder. Every review gets a reply. How the review engine works.

4. Missed-call text-back. When a call goes unanswered because the crew is on a roof or behind a pressure washer, the caller instantly gets a text and the conversation continues instead of dying in voicemail. How missed-call text-back works.

The results so far

The system is live and every number below is tracked, not estimated. As a new engagement, the before-and-after picture fills in more every month, and we update this page as it does.

What we track every month: phone calls and where they came from, quote requests, new Google reviews, map-pack position for the key searches, and cost per lead from ads. That scorecard is the same one every Westwind client gets.

Why it matters for your trade

Nothing in this system is specific to exterior cleaning. The same four pieces work for roofers, window and door installers, carpenters, landscapers, plumbers and electricians, because homeowners hire every trade the same way: they search, they compare reviews, and they go with whoever responds first.

You can find RochePoint Property Care on Google, and browse the full list of services we would tailor to your business.