The Westwind Blog

Plain-talk marketing for trades

Short, practical reads on getting found on Google and turning searches into booked jobs. No fluff, and every article ends with something you can do this week.

Local SEO

Why your Google Business Profile is your real homepage

When someone searches "plumber near me," the map pack gets the click before any website. Here's how to win it.

Lead Response

The 9:14 PM problem: why speed wins jobs

78% of customers hire the first business that responds. What happens when a lead texts after dinner?

Reviews

How many reviews do you actually need?

Count, recency and replies all factor into ranking. The gap with your top competitor matters most.

Websites

Five things killing conversions on your trades site

From a buried phone number to a five-field form, the small fixes that change the close.

Google Ads

Ads vs. SEO: which should a contractor start with?

Ads stop the moment you stop paying. SEO compounds. Here's how to think about the mix.

Automation

Missed-call text-back, explained in plain English

The single cheapest automation that stops leads walking to the next company on the list.

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