Websites

Five things killing conversions on your trades site

Your website does not need to be beautiful. It needs to turn a homeowner in a hurry into a phone call. These five problems stop that from happening.

Pressure washing equipment cleaning a paver walkway at a BC home

We audit a lot of trades websites. The same five conversion killers show up over and over, and none of them require a full rebuild to fix.

1. The phone number is buried

If a visitor has to scroll or hunt through a menu to find your number, a meaningful share simply will not. The number belongs at the top of every page, tappable, on every screen size.

2. The site takes forever on a phone

Most local searches happen on a phone, often standing in the middle of the problem you fix. Every second of load time costs you visitors who hit back and tap the next result.

3. There is no obvious next step

One page, one action. Call or request a quote. If your homepage offers six equal options, it converts like it offers none.

4. The proof is missing

Homeowners hire on trust. Real reviews, real job photos, and your actual service area do more selling than any paragraph about quality and integrity ever will.

5. The quote form asks too much

Ten fields feel like a job application. Name, contact, and what needs doing. Everything else can wait for the phone call.

Our website and landing page service builds around these five fixes from day one. Not sure how your current site scores? The free audit includes a mobile speed check, and you keep the findings either way.

← All articles

Want this applied to your business?

The free audit shows your map-pack position, your review gap, and your three biggest fixes.

Get Your Free Audit